Autor: Joachim Schwass
ISBN-13: 9781137585998
Einband: Book
Seiten: 284
Format: 244x164x25 mm
Sprache: Englisch

Wise Family Business

Family Identity Steering Brand Success
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Includes global case studies such as Lego and Henkel as well as family companies originating from Europe (Bonnier, Sweden and Zegna, Italy), USA (Huber family) and Asia (Ayala, Philippines)
Foreword by Professor Dominique Turpin.- Chapter 1: Family Business Identity.- Chapter 2: The Nature of Family Business.- Chapter 3: Best Practices and Examples from Family Businesses.- Chapter 4: Overall Lessons and Analysis of the Company Cases.- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses.- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand.- Chapter 7: Conclusion.
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name.
Autor: Joachim Schwass, Anne-Catrin Glemser
Joachim Schwass is Professor Emeritus of Family Business at IMD in Lausanne, Switzerland. He founded the IMD Global Family Business Center and for over 25 years has studied, taught and advised leading families in business around the world. Schwass is the second-generation leader in his own family's business. His authored works include Wise Growth Strategies in Leading Family Businesses and Wise Wealth.

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Autor: Joachim Schwass
ISBN-13:: 9781137585998
ISBN: 1137585994
Erscheinungsjahr: 07.09.2016
Verlag: Palgrave Macmillan
Gewicht: 620g
Seiten: 284
Sprache: Englisch
Auflage 2016
Sonstiges: Buch, 244x164x25 mm, 47 schwarz-weiße Abbildungen, 2 schwarz-weiße Tabellen, Bibliographie