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Hospitality Branding

Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780801465260
Seiten:
192
Autor:
Chekitan S. Dev
Serie:
Cornell Hospitality Management: Best Practices Cornell University Press
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand.
Preface

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