Autor: Daniel Rowles
ISBN-13: 9780749479657
Einband: Taschenbuch
Seiten: 264
Format: 233x154x17 mm
Sprache: Englisch

Building Digital Culture

A Practical Guide to Successful Digital Transformation
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Empowers readers to understand why businesses need to change, what that change should look like, and how they should go about implementing it
Section - 01: Why you need a digital culture Chapter - 01: The increasing pace of change Chapter - 02: The technology catalyst Chapter - 03: New channels, tools and business models Chapter - 04: Why organizations really fail at digital Section - 02: Plotting your digital journey Chapter - 05: What a digital transformation looks like Chapter - 06: Your digital culture audit Chapter - 07: Understanding your stakeholders Chapter - 08: Your strategic approach Section - 03: The Digital Culture Framework Chapter - 09: Definition and vision Chapter - 10: Leadership Chapter - 11: Agility Chapter - 12: Environment Chapter - 13: Skills and talent Chapter - 14: Strategic positioning Chapter - 15: Translation and communication Chapter - 16: Technology Chapter - 17: Process and governance Chapter - 18: Structure Chapter - 19: Connections Chapter - 20: Measurement Chapter - 21: Innovation and entrepreneurship Chapter - 22: Financial impact Section - 04: Keeping up with change Chapter - 23: Keeping measurement at the core Chapter - 24: Separating the ephemeral from the enduring Chapter - 25: Three things to watch
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.Building Digital Culture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital.Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Polise, RSA Insurance and many more.
Autor: Daniel Rowles, Thomas Brown
Daniel Rowles, Thomas Brown

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Autor: Daniel Rowles
ISBN-13:: 9780749479657
ISBN: 0749479655
Erscheinungsjahr: 03.01.2017
Verlag: Kogan Page
Gewicht: 410g
Seiten: 264
Sprache: Englisch
Sonstiges: Taschenbuch, 233x154x17 mm